Florida, famously known as the Sunshine State, welcomes millions of visitors each year from around the globe. Among its many destinations, Sarasota stands out as a favorite.
In 2024 alone, more than 2.8 million visitors came to experience Sarasota’s world-class beaches, vibrant natural beauty, and relaxed coastal lifestyle. While cities like Miami and Orlando may initially come to mind, Sarasota offers something different. It is a dynamic city with a genuine small-town feel, rooted in community and coastal charm.
As a realtor, knowing Sarasota’s selling points is essential for closing deals and selling the lifestyle. Therefore, today, we will be exploring the top things this location offers—from its luxury waterfront properties and vibrant culture to the family-friendly neighborhoods and growing economy.
10 Things to Do in Sarasota, Florida That Sell the Lifestyle
In this post, we will explore what makes Sarasota, Florida, such an appealing location for potential buyers. By doing so, we will cover where it is located and what the weather is like throughout the year. Additionally, we will discuss how real estate agents can guide clients toward local experiences that provide a true feel for the Sarasota lifestyle.
As you’ll quickly realize, this location caters to clients of all lifestyles, backgrounds, and interests. Understanding how to leverage the area’s strengths can make all the difference in both client experience and closing success.
Where Is Sarasota, Florida?
Sarasota sits along Florida’s Gulf Coast, about halfway down the state’s west side. Its prime location on the turquoise waters of the Gulf of Mexico offers residents and visitors world-class beaches, boating, and a true waterfront lifestyle.
The city is also well-connected to other Florida destinations. Tampa is just an hour to the north, Fort Myers about an hour and a half to the south, and Orlando—with Disney and Universal—is roughly two hours east.
When flying in, Sarasota-Bradenton International Airport (SRQ) is the closest option, offering convenient access to the city. For more flight routes, Tampa International (TPA) and Southwest Florida International (RSW) are also within driving distance.
If driving, Interstate 75 runs the length of Florida, connecting Sarasota to Miami in the south and Georgia to the north. For a more scenic route, U.S. Highway 41 (Tamiami Trail) follows the coastline with stunning views along the way.
In short, the Sarasota area is easily accessible—whether by air or road—making it both a convenient vacation spot and a desirable place to call home.
What Is the Weather in Sarasota, Florida, Like?
Sarasota boasts a subtropical climate, which means warm, sunny weather for most of the year. It’s a favorite destination for beachgoers, boaters, and anyone who loves spending time outdoors. The climate also makes it particularly appealing to retirees seeking to escape the colder winters up north.
Here’s a closer look at Sarasota’s seasons:
- Winter: Expect daytime temperatures in the mid-70s and lows in the mid-50s. Mild, sunny, and dry conditions make this peak season for visitors and snowbirds.
- Spring: Highs in the 80s and lows in the 60s bring warm but comfortable days with low humidity. It’s ideal for beach outings, golfing, and outdoor festivals.
- Summer: Temperatures climb to the upper 80s and lower 90s with lows in the mid-70s. Humidity is higher, with afternoon thunderstorms common, though evenings often bring cooler breezes. The Gulf waters are warm for swimming, but it’s also hurricane season, so preparation is key.
- Fall: Highs in the low to mid–80s and lows in the 60s offer pleasant weather with gradually decreasing humidity. With fewer crowds than winter and spring, it’s a beautiful and more relaxed time to visit.
Overall, Sarasota delivers sunshine and warmth nearly year-round. With mild winters, hot summers, and perfect transitional seasons, it’s easy to see why so many people are drawn here.
What Is There to Do in Sarasota, Florida?
Relax on World-Class Beaches
If Sarasota is known for one thing, it’s the beaches. Powder-soft white sand and the clear, calm waters of the Gulf of Mexico make this city a true coastal retreat.
Siesta Key Beach, often ranked among the best in the United States, is famous for its cool quartz sand that feels like powdered sugar underfoot. It’s ideal for sunbathing or a walk along the shoreline. Just minutes away, Lido Beach offers a quieter, more relaxed atmosphere with soft sand, gentle surf, and convenient access to St. Armands Circle, where shopping and dining await.
Explore the Ringling Museum of Art
Sarasota’s cultural highlight is the Ringling Museum of Art, a must-see for clients with an interest in history, architecture, or the arts. This museum was originally the estate of circus magnate John Ringling. Therefore, it features an impressive collection that spans from Old Masters to modern works, earning it recognition as one of Florida’s premier art institutions.
Beyond the galleries, the estate’s centerpiece is the Ca’ d’Zan Mansion, a Venetian-style palace overlooking Sarasota Bay. With its marble terrace, stained-glass windows, and intricate detailing, the mansion offers a stunning glimpse into the Ringlings’ lavish lifestyle. Clients will find that it’s every bit as captivating as the artwork on display.
Stroll Through St. Armands Circle
St. Armands Circle serves as the city’s vibrant hub for shopping, dining, and entertainment. Located just across from the John Ringling Bridge from downtown, this charming district is filled with upscale boutiques, art galleries, sidewalk cafés, and gourmet restaurants.
It’s the ideal place to spend an afternoon browsing unique shops, sampling fresh seafood, or relaxing with a cocktail. With its blend of coastal casual and refined sophistication, St. Armands Circle is a favorite for both locals and visitors. After a day on nearby Lido Beach, agents should encourage clients to stroll through the circle. It’s a perfect way to round out their Sarasota experience, getting a glimpse of a potential future lifestyle.
Kayak Through the Mangrove Tunnels
For an unforgettable look at Sarasota’s natural beauty, urge clients to take a kayak trip through the mangrove tunnels of Lido Key. These winding waterways, shaded by the arching roots and branches of mangroves, create the feeling of entering a hidden world.
As curious clients paddle through the calm, sheltered waters, they may spot dolphins, manatees, herons, and other coastal wildlife. The experience is peaceful enough for beginners yet still rewarding for seasoned kayakers. Exploring the mangroves by kayak is one of the most memorable ways to connect with Sarasota’s environment.
Discover Marie Selby Botanical Gardens
Set along the edge of Sarasota Bay, the Marie Selby Botanical Gardens offer a tropical retreat filled with color and life. Known for their world-class collection of orchids and bromeliads, the gardens showcase exotic plants from around the world in beautifully curated displays.
As clients enter the pathways, they will discover lush rainforest landscapes, tranquil koi ponds, and sweeping waterfront views. This backdrop is perfect for both quiet reflection and memorable photos. Seasonal art installations bring an added layer of creativity, blending natural beauty with cultural expression in a way that’s uniquely Sarasota.
Catch a Show at the Sarasota Opera House
The beautifully restored Sarasota Opera House is a landmark of the city’s thriving arts scene. Originally built in 1926, this historic theater blends old-world charm with modern acoustics, creating an unforgettable setting for every performance.
Best known for its world-class opera productions, the venue also hosts concerts, ballets, film festivals, and special events throughout the year. Inside, ornate details and a warm, intimate atmosphere make the experience feel both timeless and inviting.
Explore Myakka River State Park
For an authentic Florida wilderness experience, recommend that clients head to Myakka River State Park. As one of the state’s oldest and largest parks, this location preserves the largest remaining protected dry prairie areas. Spanning more than 37,000 acres, it offers endless opportunities for outdoor adventure. Clients can hike, bike, birdwatch, or hop on an airboat ride across the expansive Upper Myakka Lake.
Wildlife is abundant here. Alligators bask along the riverbanks, bald eagles soar overhead, and deer roam in the open prairies. A highlight of the park is the canopy walkway and tower, where visitors can take in sweeping treetop views of the diverse ecosystem.
Whether you’re kayaking the river, exploring scenic trails, or simply enjoying a picnic surrounded by nature, this park reveals Sarasota’s wilder side.
Visit Mote Marine Laboratory & Aquarium
Families and marine enthusiasts will enjoy the Mote Marine Laboratory & Aquarium, one of Sarasota’s most popular attractions. This renowned research facility also serves as an interactive aquarium. It provides visitors with the opportunity to explore marine science while experiencing sea life up close.
Highlights include touch tanks with stingrays and horseshoe crabs, shark habitats, playful river otters, and rehabilitated sea turtles. Beyond the exhibits, Mote is recognized for its pioneering work in ocean conservation, adding an educational dimension to every visit.
Browse the Sarasota Farmers Market
Every Saturday morning, downtown Sarasota transforms with the Sarasota Farmers Market, a community tradition since 1979. Spanning Main Street, the market showcases dozens of local vendors offering fresh Florida produce, Gulf seafood, homemade breads, flowers, and unique artisanal goods.
The atmosphere is lively and inviting, with live music, street performers, and the aroma of fresh coffee and baked treats. More than a shopping destination, the market is a place to connect with the community and support local businesses.
Enjoy the Art Galleries on Palm Avenue
Known as Sarasota’s art and antique district, Palm Avenue is an ideal place to experience the city’s creative energy. This charming downtown street is lined with galleries, boutiques, and studios featuring everything from fine art and sculpture to antiques and contemporary works.
On the first Friday of every month, Palm Avenue comes alive with its popular Art Walk. Galleries stay open late, and the street fills with music, wine, and a festive atmosphere.
Leverage the warm weather and stunning views of Sarasota, Florida, with Charles Rutenberg Realty.
With Sarasota’s world-class beaches, vibrant culture, and welcoming community, advertising the lifestyle becomes just as important as showcasing the properties themselves. However, to successfully do so, real estate professionals must understand how to market both hidden gems and community favorites. This is key for successfully turning interested clients into satisfied homebuyers.
When you want to take your career to the next level, connect with Charles Rutenberg Realty. Our team of experts can provide you with the necessary tools, training, and support for success. We would love to help you on your journey of creating a sustainable, successful career.
For selling different properties across Florida, visit our blog post, “Things to Do in Clearwater, FL,” next!